conversion tracking when a user clicks on an advertisement displayed by Google. These cookies will be valid for 30 days and are not used to identify you personally. If the user visits certain pages of our [...] but may occasionally include additional anonymized identifiers to identify campaigns with which the user previously came into contact. This prevents web activities from being assigned to a specific person [...] our website before the cookie expires, this will allow both Google and us to see that the user clicked on the advertisement and was forwarded to this page. Each Adwords customer is assigned a different